Event Calendar

Thursday, September 14, 2017

(ABA) Niche Marketing: How to Identify and Target Your Ideal Clients

Date(s): September 14, 2017

Time: 6:00 PM  EST - 8:00 PM  EST

Sidley Austin LLP 1501 K Street, NW Suite 600 Washington DC 20005

Online registration is now closed. If you have any questions please feel free to email admin@wbadc.org or call the office 202.639.8880.

Cost: There is no fee to attend this event.

This event is being held on two days September 14, from 6-8pm in DC and September 19, from 8-9:30am in VA

Facilitated by:
Hanna M Chouest, Sidley Austin, LLP
Anna Rappaport, Excelleration Coaching
Are paying clients beating down your door? Can you identify your ideal target market? How would your perfect potential client know that you exist and where to find you? If you need assistance identifying and targeting your ideal clients, this program is for you!

During this workshop, we will explore the power of niche marketing—your ability to focus your marketing efforts on people and companies that are similar to your best clients. We’ll discuss why niche marketing works, how to choose the most appropriate niche (or two) for you, and what steps to take to reach those ideal clients. Lawyers at every career stage will walk away with time-tested business development tactics to put into action immediately. 

This event is being offered in partnership with the ABA Women Rainmakers.  Over the past several years, Women Rainmakers has brought free local programming to women attorneys in over 40 cities across the U.S. and Canada.

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