Presented by: Insurance Law Forum

Featuring: Marsha Redmon, M Group Communications

Date: Thursday, April 15, 2010

Time: 12:00 to 2:00 p.m.

Location: Wiley Rein LLP
1776 K Street, NW
Washington, DC 20006

Metro Stop: Farragut North

Cost: $5 members
$10 non members

How many potential clients have you taken to lunch – and never gotten around to talkingabout business?
Have you tried and rejected the “hard sell” business development model because youjust can’t see yourself being that pushy? And where has that left you? Sustainable business development happens when you can be genuine and authentic – while stepping out of your comfort zone a little. Join us on April 15th to discuss a realistic approach to business development for busy women lawyers. In this practical session, you’ll learn what you can do now for more effective, targeted business development that flows from your natural style. Using the example of a business lunch, find out what works and what not to do to get business. We’ll also hear from some of your colleagues about how they found their own business development style and their best tips.

Marsha Redmon, a former practicing lawyer and television journalist who has been helping lawyers develop the business they want through business development and media interview workshops and coaching for the last 11 years.

Topics include:
• Making the switch: shifting the conversation
   to business
• Two simple skills that make all the difference
• Choosing the right targets
• How to ask for the business
• Fitting business development into your life